The Best Market For Alien s Rfid Business - 1136 Words

Given the opportunity that Alien wields in the developing worthy business solutions for its customers, it seeks to develop a formidable plan for implementing this opportunity. The plan encompasses selection and analysis of the country with which it will choose to launch its products and services. The aim of this paper is to analyze an appropriate location based on economic, geographical and political factors where Alien will launch its RFID business. The questions guiding the research include: †¢ Which country is favorable for Alien to conduct its business? †¢ What criterion is used in arriving at such a decision? †¢ What is the description of the market upon which Alien will set up business? The research objectives are: †¢ Determination of†¦show more content†¦Qualitative data is preferred in this case because it offers some benefits. Because the aim of the research is to describe the conditions leading to the choice of a particular market, a descriptive analysis of the market will be achieved by using qualitative research technique. The benefits are: †¢ When a qualitative method is chosen so a specific research can be conducted, the most frequently used word for asking a question is â€Å"why† and it has proven to be a lot more powerful than the other words that are usually used like â€Å"when†, â€Å"what†, â€Å"how much† etc. There should be an understanding reached of â€Å"why† so the answer of the question will be easily applied to even larger number of people and lots of new products. †¢ the qualitative method of research has low cost so this advantage makes it desirable for use when a researcher has limited founds †¢ when the qualitative method of research is chosen and conducted the researcher does not have to interview large part of the population and also there will be no need for some larger surveys Research sample Secondary data is used in this research. The data is derived from publications and databases that concern the subject matter of the topic. Attributes of cost of doing business, market potential, risk profile, labor/skills availability, business operating environment and quantity and quality of